Callum is an experienced marketing leader with 14 years of B2B marketing expertise. Having led multi-channel strategies at IRIS, one of the UK's largest privately held software companies, he has a strong track record in driving growth through demand generation and strategic, creative campaigns. Now at JE Consulting, Callum applies his deep knowledge of SaaS, fintech, and professional services to create impactful marketing strategies. A recognised speaker, he frequently shares insights on industry trends and innovative strategies at key events.
Featured Courses
Practice Growth
Industry Accountants 2025: Marketing in the Age of AI (Nov 25)
1 hrs
£30
Video
Callum Macrae
NA
Practice Growth
Marketing That Pays for Itself (Oct 25)
2 hrs
£42
Video
Callum Macrae
NA
Practice Growth
Leaning into Gen-Z: How Accountants Can Attract & Engage the Next Generation (Apr 25)
1 hrs
Video
Callum Macrae
NA