Please enjoy this guest blog provided by Margaret Bradshaw of Red Button Marketing:

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Welcome to this blog where we are super excited to focus on the incredible synergies with accounting and marketing.

Let’s talk about the amazing artistry involved with both of these integral business processes and the magic that happens when they are fused together.

Given who we are writing this for, we hope we have sparked interest in the use of the word “artistry.” It is fair to say that when we use the word “art” we think of a painting on the wall, or a piece of pottery or an even a piece of music.

Does our mind go to the powerful role of an accountant and the impact they make on business owners hopes, dreams and ambitions?

Whilst researching quotes about accountants, we stumbled on this one and wow, it really resonated.

Accountants are often described as architects of financial clarity, sculptors of economic success, and custodians of financial integrity.

That is some quote and is completely true.

Let’s now move onto the subject of marketing. Again, there are thousands of quotes, however, this one feels right for this blog.

“Content marketing is the art of creating and sharing valuable content that attracts and retains a target audience.” – Content Marketing Institute

Two powerful processes that create, clarity and design strategies for success. The word “custodians” also applies to both. In marketing terms, any delivery agency are custodians of the marketing process of the client.

Everything is client centered and accountants and marketers are gifted the opportunity to be involved and play a significant role in the outcomes.

So, how do we fuse these together. Historically and probably fair to say, most people get the role of an accountant. Marketing, however, has a different kind of challenge. By it’s mere name, it conjures up a difference picture for everyone.

Here at Performance For Sales, we have innovated a clear framework that shows what marketing looks like and how to embed the process in business.

Also included in the framework is the ability to see how marketing locks on with other key business processes. The reason behind all of this is to give a way to:

• Offer clarity to business owners on how to connect internal processes
• Use a structure for developing plans
• Help people follow a track of outcomes to support them in their roles
• Save time
• Maximise ideas and opportunities
• Ensure efficiency and productivity
• Motivate people and gain buy-in from a team

One of our leading trainers is Red Button Marketing Training based in the North East of England. Both businesses have been founded by Margaret Bradshaw who as part of her career, spent 20 years working as a Marketing Manager in an accounting firm. Having had the experience of creating a department from scratch and navigating through many challenges both internal and external. Margaret felt passionate about the commercial role that accountants play as well as the role marketing plays in business. Marketing needs to spread across departments and offer a vehicle for the movement of knowledge and insights in order to power growth.

The Marketing Performance Framework®️ is now a trademarked product and here at Performance For Sales, we are actively seeking professional firms who would like to get involved in delivering this training to their clients.

For those owner managers who have ambitions and need help with forecasting, acquisitions, funding advice and guidance on the financial side of growth and compliance – they would significantly benefit from having a framework in their business that could support them on a daily basis to maximise their ideas and time.

More and more accounting firms are investing in marketing. There are more marketing managers and coordinators in firms now and it is proving to be an exciting time for both professions. What better way to shape, create and design a different and more aligned future than to add marketing as a fee earning opportunity so accountants can continue to showcase themselves as the leading, trusted business adviser that they are.

If you are running an accounting firm and you are keen to explore ways to differentiate yourself and a new way to demonstrate to clients your commitment to commercial advice, this could be the opportunity for you.

If you are intrigued and keen to know more, register for one of our free events.

Our upcoming events are here>>https://www.performanceforsales.co.uk/events

The contents of this article are meant as a guide only and are not a substitute for professional advice. The author/s accept no responsibility for any action taken, or refrained from, as a result of the material contained in this document. Specific advice should be obtained before acting or refraining from acting, in connection with the matters dealt with in this article. The information at the time of publishing was accurate and could be subject to final changes.