The single biggest opportunity for accountants to improve profitability, build better teams and provide better customer service lies in the pricing strategy adopted by firms.
It is easy to say raise your prices but practically how do you go about doing that while still keeping the existing clients and attracting the new ones you want.
In this on demand CPD course, Des O’Neill translates 20 years of working with accountants into 6 practical steps that any accountant can take to raise their prices and transform their business:
- Pricing Fundamentals - It’s all about You
- Creating your Pricing Menu
- Pricing Like Goldilocks and the 3 Bears
- Pricing and Winning New Business
- Raising Fees for Existing Clients
- What Next and Taking Action
Des is passionate about bringing innovation to the accountancy profession and enabling accountants to achieve what they want from their careers and business. His core belief is that when empowered to achieve their best, accountants can deliver transformative results for clients.
Today, OmniPro has a multi-million-euro turnover, and its operations span the areas of practice support; practice development; company secretarial; tax and legal; corporate finance; continuing professional development and online information products.
As managing director, Des’ focus is on strategic development and expansion of the group as an internationally recognised professional and personal development brand.
ProfitPro is the newest company in the group, and Des has developed a practice management blueprint, designed to help principals and partners build less stressful, more profitable and more rewarding practices, aligned to their business and life goals.
With unique insights on the accountancy profession, Des speaks regularly at national and international fora, on practice development, auditing, accounting, company law and regulation. He is a frequent commentator on the impact of new legalisation and technology on the work of accountants in practice.
He holds qualifications from the ACCA Association of Chartered Certified Accountants, CPA Institute of Certified Public Accountants and ACIS Association of Chartered Secretaries and Administrators.